In 2003, Qi Ruoxiang, then manager of Zelda's market development department, and his team successfully developed the first nylon wheel products in Chinese history.

In 2006, Qi Ruoxiang reorganized Yangzhou Neil and began to specialize in the production of MC nylon elevator transmission wheels.

In 2012, Qi Ruoxiang started his own business and founded Liddell, which was well received by customers for its excellent product quality and performance, and developed into a leading brand in the industry.

Since its establishment, Qi Ruoxiang has always used technological innovation and change to lead products to high-end supply and lead the development of the industry.